Local Search Marketing
Search marketers have long known of the immense value of local search to small and medium sized businesses when you consider that over 80% of internet traffic begins at the search engine. Even when a potential customer does know the site they are looking for it is a fact of internet usage that they are more likely to simply search for the company rather than inputting the URL by hand.
With the advent of universal search, the local results are often situated towards the top of the browser window and occupy prime real estate on the results page. What is more, it is free to register with Google and the other search engines so that your business can be featured there within 6 weeks.
Pay Per Click campaigns can also be targeted very specifically by geographical area and this can be used to broaden your keyword reach. This can be very effective for businesses with a local target audience. Quvex will be happy to assist with setting up these campaigns and with the ongoing management and optimisation.