Content Optimisation
Digital Asset Optimisation or 'DAO' has evolved as the next generation of SEO in response to the growing importance of Universal Search, also known as 'blended search'.
Universal search really means the amalgamation of a number of different types of previously distinct 'channels' into one unified results page. This might typically include local results as featured on a map, image results, news snippets, video, blog and even product or 'shopping' results - all on the one search engine results page.
This has created many issues for the typical approach to search engine optimisation which has traditionally focused purely on web page optimisation. Today users of search engines generally expect to see a broader range of results as this has now been proven to be more accurate and quicker in helping them to find whatever it is that they are searching for.
In response DAO has evolved as a discipline which consists of taking inventory of a company's marketable, digital assets and implementing a process for keyword optimization and promotion to relevant channels. DAO also has distinctive traffic building opportunities with each type of media that is optimized. For example, video, image, podcast, new release, blog and RSS feed optimization can facilitate visibility on dedicated search channels, within social communities, through syndication and republishing.
For those clients who do not have the necessary resources in-house, we can help with the creation of optimised content including: