Google Caffeine, the project name for the newest reincarnation of the search engine, is launching imminently.
The project first came to light in August 2009, when the Google’s search engineers publicly invited web developers to test the new version of the search engine and give their feedback.
When somebody performs a Google search on one of the hundreds of thousands of Google servers, the engine decides which data centre to send the query to. When project Caffeine goes live, certain people will be able to experience the effects of the new technology if their particular search query is sent to the data centre which has been upgraded.
The exact timing and server locations of the roll out is still unsure, so it is impossible to predict who will reap the benefits of the new technology when it goes live.
Google caffeine is also set to change the way that SEO works too. The new search engine will begin to award higher ranking for websites with a faster download time. Now is the time to begin to optimise your website for speed.
Improving the speed of its search technology is crucially important to Google and other search engines at the moment. The need for real-time search results is a hot issue for search engine companies like Google in a bid to make their services as fast and reliable as possible.


More Facebook Privacy Concerns
Wednesday, January 20th, 2010A recent interview with a Facebook employee on The Rumpus blog here raises many concerns about the information that Facebook keeps on its 250 million or so users. We outline some of the highlights of the post below.
1. Facebook Saves Things That Have Been Deleted
Whatever status updates or unglamorous pictures of you are still inside the server somewhere. A word of advice, think carefully and be tactful when uploading photos or making a status update.
2. Facebook Knows Your Viewing History
Log of clicks are used by Facebook to determine your viewing history. Hence, it knows whose photos you are going through.
3. Facebook Knows How Often You Interact With Or Click On The Profile Of A Given Person
Depending on the number of visits you made on your friend’s profile, Facebook uses this data as a method to judge who your good friends are. This is visible through Facebook search where your friends are not listed in alphabetical order but by the people who you interact most with.
4. Facebook Carries Out Psychological Tests On New Features
Instead of doing group sampling or beta testing on their new features, Facebook does the above plus eye ball tracking to get an idea of where you are looking at.
5. Facebook Employees Are Able To Retrieve Any Message You’ve Sent Out
Since all data are stored in the server, employees have the clearance to pull out any data about you through a simple query on your profile.
There is some doubt about the authenticity of the interview. However, what is clearly beyond doubt is that all of this is credible and there are no guarantees what is being done with your private data. You have been warned…
Tags: facebook, social media
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