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Archive for January, 2010

More Facebook Privacy Concerns

Wednesday, January 20th, 2010

A recent interview with a Facebook employee on The Rumpus blog here raises many concerns about the information that Facebook keeps on its 250 million or so users. We outline some of the highlights of the post below.

1. Facebook Saves Things That Have Been Deleted

Whatever status updates or unglamorous pictures of you are still inside the server somewhere. A word of advice, think carefully and be tactful when uploading photos or making a status update.

2. Facebook Knows Your Viewing History

Log of clicks are used by Facebook to determine your viewing history. Hence, it knows whose photos you are going through.

3. Facebook Knows How Often You Interact With Or Click On The Profile Of A Given Person

Depending on the number of visits you made on your friend’s profile, Facebook uses this data as a method to judge who your good friends are. This is visible through Facebook search where your friends are not listed in alphabetical order but by the people who you interact most with.

4. Facebook Carries Out Psychological Tests On New Features

Instead of doing group sampling or beta testing on their new features, Facebook does the above plus eye ball tracking to get an idea of where you are looking at.

5. Facebook Employees Are Able To Retrieve Any Message You’ve Sent Out

Since all data are stored in the server, employees have the clearance to pull out any data about you through a simple query on your profile.

There is some doubt about the authenticity of the interview. However, what is clearly beyond doubt is that all of this is credible and there are no guarantees what is being done with your private data. You have been warned…

Google Caffeine ready for roll out

Tuesday, January 19th, 2010

Google Caffeine, the project name for the newest reincarnation of the search engine, is launching imminently.

The project first came to light in August 2009, when the Google’s search engineers publicly invited web developers to test the new version of the search engine and give their feedback.

When somebody performs a Google search on one of the hundreds of thousands of Google servers, the engine decides which data centre to send the query to. When project Caffeine goes live, certain people will be able to experience the effects of the new technology if their particular search query is sent to the data centre which has been upgraded.

The exact timing and server locations of the roll out is still unsure, so it is impossible to predict who will reap the benefits of the new technology when it goes live.

Google caffeine is also set to change the way that SEO works too.  The new search engine will begin to award higher ranking for websites with a faster download time.  Now is the time to begin to optimise your website for speed.

Improving the speed of its search technology is crucially important to Google and other search engines at the moment.  The need for real-time search results is a hot issue for search engine companies like Google in a bid to make their services as fast and reliable as possible.

StudyVox Signs Up Kylie Minogue as Patron of Charitable Foundation

Friday, January 15th, 2010

One of our flagship clients, the mighty StudyVox have within the last couple of days, signed up Kylie Minogue as to become patron of the StudyVox Foundation, a new charity being launched with the aim of providing bursary support to UK undergraduates seeking help with tuition fees.

Kylie said: “Studyvox is such a fantastic site for students. It helps them to be connected with one another wherever they may be across the country. I would have loved to have access to this kind of thing when I was studying!”

Kylie Minogue will be handing out the initial awards to students at a ceremony in spring 2010, and Quvex will be going along to meet her and to take part in the celebration. Kylie said: “It will be a great honour to present the first bursaries on behalf of The Studyvox Foundation. Having visited the headquarters, I know it is a very worthwhile and exciting venture.”

Quvex, the market leading digital interaction specialists, were commissioned by StudyVox to create the revolutionary new platform for their student community.

Combining social networking with practical and innovative tools that allow students to really maximise the internet as a shared resource for their studies and social activities means that StudyVox can offer advanced functionality that really benefits their users.

“Quvex have been an invaluable partner for StudyVox. Their technical competence and dedication to the project have been truly impressive. The StudyVox community has really been brought to life with the broad range of interactive tools and functionality they have created.” – Sara Martin CEO.

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